Two entrepreneurs, Jack and John, decided to start a bungee-jumping business south of the border.
They went to Casa del Sol, Mexico, built a huge platform, and opened for business.
By noon the first day, they both noticed that while everyone was watching, no one was buying tickets.
Jack told John to go up and jump, so everyone could see how much fun it was, and then they would buy tickets and try it.
John jumped, almost reached the ground, and sprang back up.
Jack saw that his shirt was torn and his hair was mussed.
John came down again and sprang back up.
This time he had several br
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